This is the second part of our Getting Started articles to help you kick off your referral program with ReferralCandy. If you haven’t yet, please read the first part to learn about the basics of running your referral campaigns using ReferralCandy.

Here, we will discuss how you can fully optimize your referral program with more customization options, third-party integrations, and awesome features you can use to gain more customers and referrals.

If you have an existing list of customers you wish to invite to your referral program, you can use the Import Contacts tool to send them an invite email. You can also import your Klaviyo lists and segments to ReferralCandy

Now that you understand how the typical referral journey works, you’d be glad to know that there are other ways for your customers to join your referral program:

Here are some email marketing platforms you can integrate with ReferralCandy:

ReferralCandy takes care of sending out referral communications to Advocates and their friends. You can personalize these emails and pages according to your branding and style.

We also recommend you check out these useful resources and help center articles:

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