This is the second part of our Getting Started articles to help you kick off your referral program with ReferralCandy. If you haven’t yet, please read the first part to learn about the basics of running your referral campaigns using ReferralCandy.
Here, we will discuss how you can fully optimize your referral program with more customization options, third-party integrations, and awesome features you can use to gain more customers and referrals.
Inviting past customers to your referral program
If you have an existing list of customers you wish to invite to your referral program, you can use our Invite Customers tool to send them an invite email by importing from your Mailchimp lists, uploading a CSV file, or adding an individual by email. You can also import your Klaviyo lists and segments to ReferralCandy
More ways to invite customers
Now that you understand how the typical referral journey works, you’d be glad to know that there are other ways for your customers to join your referral program:
Integrating with third-party apps
Here are some email marketing platforms you can integrate with ReferralCandy:
Customizing your referral program emails and pages
ReferralCandy takes care of sending out referral communications to Advocates and their friends. You can personalize these emails and pages according to your branding and style.
Edit the content of your referral emails and pages to communicate your campaign successfully. You can change your subject lines and make messaging tweaks
Use the Developer Mode to edit the content in-depth using HTML/CSS
Use ReferralCandy Liquid variables and objects to add dynamic content into your emails and pages
We also recommend you check out these useful resources and help center articles:
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