Here are some sample customer-facing emails and pages that are used as part of your referral program. How to manage email campaigns?
Note: The screenshots below are just sample emails and pages. You can fully customize the look and content of your referral communications.
Emails & pages flow
These are the emails and pages your customers receive and see in each phase or action they take within your referral program:
If you're interested to see a visualization of how referral campaigns work, visit the ReferralCandy 101 article.
① Customer makes a purchase
Post-purchase popup widget
The customer sees this popup message upon checkout to let them know about your referral program. They can share their invite link and start referring friends.
Post-purchase invite email
After purchase, the customer receives this email. This email should inform them about your referral program, and encourage them to share their link and refer their friends to your store.
Reminder email
The customer receives this email as a nudge to encourage them to make a referral.
② Customer (Advocate) shares their referral link
Advocate share page
This is what an advocate sees when they click the "Get invite link" or "Share invite link" button from the post-purchase invite email, popup widget, and reminder emails.
Friend offer landing page
This is what referred friends see when they open the advocate's referral link.
③ Customer (Advocate) makes a referral
Reward pending email
Once a referred friend makes a purchase using the advocate's referral link, the advocate receives this email.
④ Purchase review period has ended
✅ Reward success email
If the referred friend's purchase meets the eligibility requirements after the review period ends, the advocate receives this email letting them know that they're getting a reward.
❎ Reward ineligible email
If the referred friend's purchase doesn't meet the eligibility requirements, the advocate receives this email letting them know that they will not be rewarded for the referred purchase.
Themes, emails & pages FAQ
Can I disable the friend offer page? (Shopify)
Can I disable the friend offer page? (Shopify)
Yes. Disabling the friend offer page takes the referred friend straight to your store's homepage when they click the advocate or affiliate's referral link.
To disable the friend offer page for Shopify merchants:
In Shopify admin, go to Campaigns > Select your campaign. In the Promote campaign section, click Widgets.
Find the Friend offer page section and click Turn off.
Wait for the changes to save.
Important: Regardless of whether this feature is toggled on or off, ReferralCandy passes the discount code to your Shopify store via UTM parameters. However, if you run a headless setup (or any non-Shopify landing page), the discount code will unlikely be passed to the platform. This affects referral detection and the performance of your referral or affiliate program.
Does ReferralCandy have social media integration?
Does ReferralCandy have social media integration?
Yes. ReferralCandy has social media integration with X (formerly Twitter), Facebook, and WhatsApp that allows advocates and affiliates to share their referral link with their network with one click of a button.
You can set the default sharing message and image when advocates and affiliates share their referral link through each channel. Your contacts can also personalize this message before sharing. Learn more
Here is an example of what the referral email looks like with the social media sharing buttons at the bottom:
How do the emails and pages look for advocates who are enrolled in multiple campaigns?
How do the emails and pages look for advocates who are enrolled in multiple campaigns?
Because campaigns are independent of each other, enrollment in one campaign doesn't affect your customers' experience with another campaign.
If you run multiple campaigns at the same time, and an advocate or affiliate is enrolled in both, they see separate pages and receive separate emails for each campaign. What do campaign emails and pages look like?
The join, share, and reward pages are separate for each campaign. This means that contacts must log in to the campaign-specific Advocate Portal via the join page to access their share and rewards pages for a specific campaign. Invite, reminder, and reward emails are also sent separately for each campaign.
Shopify widgets
If you're using the customer referral details extension for Shopify, a contact enrolled in multiple campaigns can click the Campaign dropdown to select the campaign they want to view their referral details for.
What is the ReferralCandy Advocate Portal?
What is the ReferralCandy Advocate Portal?
The Advocate Portal serves as the central hub where enrolled contacts can view and share their referral link, track their reward status, and update their referral link or account information.
Each ReferralCandy account comes with the Advocate Portal hosted by ReferralCandy. View the pages that your contacts see in the portal.
💬 Need help? Click the chat widget on the right to start a conversation. Learn more