Here are some sample customer-facing emails and pages that are used as part of your referral program. How to manage email campaigns?
Note: The screenshots below are just sample emails and pages. You can fully customize the look and content of your referral communications.
Emails & pages flow
These are the emails and pages your customers receive and see in each phase or action they take within your referral program:
① Customer makes a purchase
Post-purchase popup widget
The customer sees this popup message upon checkout to let them know about your referral program. They can share their invite link and start referring friends.
Post-purchase invite email
After purchase, the customer receives this email. This email should inform them about your referral program, and encourage them to share their link and refer their friends to your store.
Reminder email
The customer receives this email as a nudge to encourage them to make a referral.
② Customer (Advocate) shares their referral link
Advocate share page
This is what an Advocate sees when they click the "Get invite link" or "Share invite link" button from the post-purchase invite email, popup widget, and reminder emails.
Friend offer landing page
This is what referred friends see when they open the Advocate's referral link.
③ Customer (Advocate) makes a referral
Reward pending email
Once a referred friend makes a purchase using the Advocate's referral link, the Advocate receives this email.
④ Purchase review period has ended
✅ Reward success email
If the referred friend's purchase meets the eligibility requirements after the review period ends, the Advocate receives this email letting them know that they're getting a reward.
❎ Reward ineligible email
If the referred friend's purchase doesn't meet the eligibility requirements, the Advocate receives this email letting them know that they will not be rewarded for the referred purchase.
See referral workflows
If you are interested to see our referral workflow, check out the following links:
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