Understand how ReferralCandy works and the options we provide to help you incentivize your customers and customize your referral or affiliate program.
Interested in running an affiliate program? Subscribe to the AffiliatePlus (Beta) add-on. Sign up for the early beta access in the ReferralCandy web app or Shopify app.
How ReferralCandy works
ReferralCandy makes it easy for you to run your referral program and reward your customers when they refer their friends and family.
Want to learn more? Look at what a typical referral journey looks like with ReferralCandy and see how your customers can enroll in your referral program. You can also watch our How ReferralCandy Works playlist on YouTube.
Integrating with your eCommerce Platform
There are several ways you can integrate your store with ReferralCandy. Here’s a list of platforms we support. Follow our setup guides to connect your store with us.
If you’re a Shopify merchant, it can be as simple as adding the app to your store. For other platforms, we have the following integration options so ReferralCandy can track your purchases and referrals:
Email Integration - you’ll forward your invoice emails to us
JavaScript Integration - you’ll add a JavaScript code to your purchase completed page
API Integration - you’ll connect your platform with ReferralCandy via API
Note: JavaScript and API Integration methods require programming experience.
Running campaigns
You can set up and activate multiple campaigns at the same time with ReferralCandy. To enroll customers in your campaign, you must create segments. Then, set the segment as the target audience of a campaign.
Setting your rewards
With ReferralCandy, you can give out friend offers and referral rewards for successful purchases and referrals. Here are the different types of incentives you can give out to your Advocates and their Referred Friends:
You can fully customize these rewards and set your offer or reward type, amount, and expiration date. You can also set a minimum referred purchase amount, required number of referrals, and number of purchases a friend can make for Advocates to be eligible for a reward.
Worried about returns, cancellations or fraudulent referrals? Delete or disqualify referrals made before rewards get sent by enabling a Purchase Review Period.
Customizing your referral program
ReferralCandy takes care of sending out referral communications to your customers. You can personalize these to align with your branding and style.
Add a custom logo, banner, primary color and font to match the look of your referral communications with your brand.
Edit the default social media messages for when your Advocates share your links on Facebook, Twitter and Whatsapp.
You can also customize your referral program’s unique subdomain for your Advocates’ referral link in the Store Settings.
Head over to part two to see what more you can do with ReferralCandy to optimize your referral or affiliate program.
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