Referral Reward Types
Different rewards you can give to your Advocates when they successfully refer
Adam avatar
Written by Adam
Updated this week

ReferralCandy offers various ways for you to reward your Advocates when they successfully refer.

Not sure what reward to give? Read our Best Practices for Setting Up Referral Rewards blog to learn more.

Coupon Code Reward

There are two (2) types of Coupon Reward that you can set up in ReferralCandy:

When an Advocate becomes eligible for a referral reward after a successful referral, we will send them an email containing the coupon code. They can also see all the coupon code rewards they've earned from their Advocate Portal Rewards Page.

Single-use Coupon Code

If you select Coupon Reward, you will give out single-use coupon codes by default. Any single-use coupon code that your store accepts during checkout can be used as a referral reward.

Each code that you upload will be given out only once as a reward. If you run out of single-use coupon codes, your campaign will be automatically stopped. You will then need to upload more single-use coupon codes to your dashboard to be able to resume your campaign.

Multi-use Coupon Code

If you select Coupon Reward and wish to use a multi-use coupon code, click the Multi Use tab under "Coupon type" to set up. Any multiple-use coupon code that your store accepts during checkout can be used as a referral reward.

Shopify and BigCommerce Merchants

If you select Coupon Reward, ReferralCandy will automatically generate the coupon codes for you. You can choose if the discount is a specific cash amount, or a percentage off their purchase. The coupons generated are single-use coupon codes.

Cash Reward

Cash Reward can be any of the following types:

  • A fixed cash amount

  • A percentage of the Referred Friend's purchase

If you choose to offer Cash Reward, make sure that the minimum purchase amount for a purchase to be rewardable is set above the cash reward amount to prevent yourself from being out of pocket from each referral.

Delivery of the cash rewards is handled by the ReferralCandy app automatically through:

Shopify Merchants

If you're a Shopify merchant and you choose to offer Cash Reward, you will be asked to add your credit card information as the payment method for the reward. We charge cash rewards to your credit card so they can be billed separately from your account plan, fees and commissions.

Note: The currency shown for cash rewards should be the main currency of your referral program. Regardless of which currency you set, cash rewards will be always paid out in the USD equivalent amount via PayPal. Learn more

Custom Reward

Custom Reward is the most flexible reward type, but this will require you to fulfill the reward yourself. If you choose Custom Reward, you can offer any reward to the Advocate such as merchandise, points, gift cards, and more.

Each time a referral is detected by ReferralCandy, an email will be sent to the Advocate to inform them of their eligibility for the reward. An email alert will also be sent to you to inform you of the referral so that you can process that information, store it in your database, and send out the reward manually yourself.

Other than the default email, there are three (3) other ways that you can obtain information about each referral:

  1. Referral Report - all the referrals are collated in the Referral Report accessible from your dashboard, you can simply poll this on a regular basis.

  2. Referrals method of the API - this method lets you query for referred purchases made over some period of time.

  3. Webhook - after providing us with a webhook URL, this method will send a payload of information every time a referred purchase is detected.

Note: Implementing an automated solution for the Custom Reward at scale will require technical experience.

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