Referral Reward Types

ReferralCandy offers various ways for you to reward your Advocates when they successfully refer. You can choose from the following reward options:

Not sure what reward to offer? Read our Best Practices for Setting Up Referral Rewards blog to learn more.

There are two (2) types of Coupon Reward that you can set up in ReferralCandy:

When an Advocate becomes eligible for a referral reward after a successful referral, we will send them an email containing the coupon code. They can also see all the coupon code rewards they've earned from their Advocate Portal Rewards Page.

If you are a Shopify or BigCommerce merchant, proceed to this section.

If you select Coupon Reward, you will give out single-use coupon codes by default. Any single-use coupon code that your store accepts during checkout can be used as a referral reward.

Each code that you upload will be given out only once as a reward. If you run out of single-use coupon codes, your campaign will be automatically stopped. You will then need to upload more single-use coupon codes to your dashboard to be able to resume your campaign.

Related: Will I have to create these Referral Reward Coupon Codes or will ReferralCandy create them for me?

If you select Coupon Reward and wish to use a multi-use coupon code, click the Multi Use tab under "Coupon type" to set up. Any multiple-use coupon code that your store accepts during checkout can be used as a referral reward.

If you select Coupon Reward, ReferralCandy will automatically generate the coupon codes for you. You can choose if the discount is a specific cash amount, or a percentage off their purchase. The coupons generated are single-use coupon codes.

Cash Reward can be any of the following types:

If you choose to offer Cash Reward, make sure that the minimum purchase amount for a purchase to be rewardable is set above the cash reward amount to prevent yourself from being out of pocket from each referral.

Delivery of the cash rewards is handled by the ReferralCandy app automatically through:

If you're a Shopify merchant and you choose to offer Cash Reward, you will be asked to add your credit card information as the payment method for the reward. We charge cash rewards to your credit card so they can be billed separately from your account plan, fees and commissions.

Custom Reward is the most flexible reward type, but this will require you to fulfill the reward yourself. If you choose Custom Reward, you can offer any reward to the Advocate such as merchandise, points, gift cards, and more.

Each time a referral is detected by ReferralCandy, an email will be sent to the Advocate to inform them of their eligibility for the reward. An email alert will also be sent to you to inform you of the referral so that you can process that information, store it in your database, and send out the reward manually yourself.

Other than the default email, there are three (3) other ways that you can obtain information about each referral:

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