Your advocates can share the following incentives with their referred friends to encourage them to make a purchase at your store.
Coupon
By default, the friend offer coupon is a multi-use coupon code that's associated with the advocate or the referrer. Why isn't there an option for single-use coupon codes for the friend offer?
Shopify or BigCommerce
If your eCommerce platform is Shopify or BigCommerce
If you select Coupon, ReferralCandy automatically generates the friend offer coupon code that the advocate can share with their friends. You can choose a specific cash amount or a percentage off from their purchase. How do I set up coupon rewards?
Learn how to create filtered views to better manage ReferralCandy coupon codes on your Shopify Discounts page here.
Other Platforms
If your eCommerce platform is not Shopify or BigCommerce
For other platforms, friend coupon codes must be generated and provided by you as the coupon codes may be tied into your store’s checkout process. How to create coupon codes?
Configuring your coupon setup, such as limiting the use of the coupon code to new customers only or setting a required minimum purchase amount, has to be done through your eCommerce platform.
Promo (Non-Shopify)
The Promo option allows you to provide customized offers for referred friends. Examples include cash, loyalty points, gift certificates, gifts, memberships, subscriptions, free shipping, or other custom incentives.
With the promo link option, enter a URL that advocates can share with their referred friends to access a landing page on your website. You can also set up the URL to to apply a discount code automatically when a referred friend reaches your store's checkout page. How to set up the promo link?
Note: Selecting the Promo reward disables the ReferralCandy friend landing page for your campaign. The merchant should set up and host the friend offer landing page URL used for the promo option.
Common use cases for using the Promo reward
Common use cases for using the Promo reward
Automatically applying a discount during checkout when the referred friend visiting the landing page makes a purchase
Dynamically displaying a single-use-per-customer coupon code that can be used by the referred friend during checkout
Giving further instructions on the landing page on how the referred friend can redeem the friend offer (e.g. enter their email address, answer a simple question, etc.)
Showing a unique friend offer code per referral link so that all referred friends of a particular advocate use the same friend offer code
Enabling mobile phone users to tap a button that activates the promo link to automatically apply a coupon code. For this to work, your eCommerce platform needs to support a link that automatically applies a discount at checkout.
Whatever your use case is, ensure that the promo link and the resulting landing page work in sync with your checkout process. ReferralCandy does not provide after-sales support beyond checkout.
None or Nothing
You can opt not to give out friend offers. If you choose None (Non-Shopify) or Nothing (Shopify), the friend offer landing page for your campaign is disabled. When an advocate shares their referral link and the referred friend clicks the link, the friend is redirected to the Store URL that you set on the Store details page in the ReferralCandy web app or Shopify app.
Friend offers FAQ
Are coupon codes in friend offers linked to Advocates?
Are coupon codes in friend offers linked to Advocates?
It depends on the platform you are on.
Shopify or BigCommerce
If you are a Shopify or BigCommerce retailer, an advocate gets a unique, multi-use, friend offer coupon code auto-generated by ReferralCandy. This coupon code is linked to the advocate.
Other platforms
For other platforms, coupon codes in friend offers are not linked or unique to the advocates. Each store's referral or affiliate program uses the same coupon code in all friend offers made by advocates.
Regardless of the platform you're using, ReferralCandy will be able to detect referred purchases and identify the advocates that made those referrals.
Can friends use their offers without logging into their user account in a Shopify store?
Can friends use their offers without logging into their user account in a Shopify store?
This is possible depending on how your Shopify store is set up and is not dependent on ReferralCandy. ReferralCandy does not control the behavior or workflow of the checkout process of any store.
Additionally, ReferralCandy does not require a store’s checkout process to be modified in order to run a referral or affiliate program. Hence, if you want Referred Friends to log in (or not) in order to use their offers, change your Shopify store’s setup accordingly.
Why does the friend landing page show "SAMPLE" in place of the discount code?
Why does the friend landing page show "SAMPLE" in place of the discount code?
Advocates who click their own referral link won't see the friend offer code and instead see SAMPLE on the friend offer landing page and the friend offer popup for Shopify.
The ReferralCandy app has automated mechanisms to mitigate discount code misuse. To prevent existing advocates from misusing their own coupon codes that are meant for referring their friends, the app hides the friend offer discount code when they click their own referral link.
However, the discount code appears when the advocate's friends access the friend offer landing page or the friend offer popup (Shopify) from the advocate's referral link using a different browser or device.
When an advocate opens their own referral link, they will see:
A note at the top saying that the actual coupon code will appear when their referred friends view the page
Instead of the friend offer coupon code, they will see SAMPLE
Will I have to create the friend offer coupon code or will ReferralCandy create them for me?
Will I have to create the friend offer coupon code or will ReferralCandy create them for me?
Unfortunately, many eCommerce platforms don't provide sufficient access to allow ReferralCandy to automate coupon generation, so coupons need to be created manually.
Creating the coupon codes yourself in your store's admin panel is the best way to ensure that the coupon codes will work with your store's checkout process, giving you greater control over the coupon code conditions and functionality that are ultimately defined by your eCommerce platform.
ReferralCandy then helps you distribute these codes to your customers after specific triggers. ReferralCandy won't affect the functionality of these pre-set coupon codes. Find out more about How to Create Coupon Codes.
Note: If you're a Shopify or BigCommerce user, ReferralCandy automates the coupon generation for your referral or affiliate program.
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