Friend Offer Types
Different offers you can give out to Referred Friends
Adam avatar
Written by Adam
Updated this week

For your referral program, your Advocates can share the following incentives to their referred friends to encourage them to purchase at your store.

Coupon Reward

Coupon code reward is a convenient way to enable Referred Friends to claim an offer when making a purchase. Friend coupon codes have to be generated and provided by you as the coupon codes may be tied into your store’s checkout process, and ReferralCandy has no automated way of knowing what the codes are.

Note: If you are a Shopify or BigCommerce user, ReferralCandy will automatically generate the code for you.

By default, the coupon code needs to be a multi-use discount code as the same code will be shown to all Referred Friends who see the referral information. Single-use codes are not allowed as friend offers for compelling reasons. See Why isn't there an option for Single-Use Coupon Codes for the Friend Offer?

Setting up the Coupon Reward

  1. Go to the Rewards section of your dashboard.

  2. Go to the Friend Reward tab and select Coupon Reward.

  3. Indicate the coupon code description.

  4. Under "Add Coupon Code for Friends" paste the multi-use coupon code you set up in your eCommerce platform.

  5. Select the Coupon Expiry.

  6. Click Save Reward.

Note: Limiting the use of the coupon code to new customers only and/or setting a minimum purchase amount for each coupon code to apply, has to be done through your eCommerce platform.

This is if you want to ensure that if a Referred Friend is an existing customer or has made any purchases at your store (for example, checking against email addresses and user accounts), they will not be able to use the discount code.

Shopify and BigCommerce Merchants

If you select Coupon Reward, ReferralCandy will automatically generate the friend offer coupon code that the Advocate can share with their friends. You can choose if the discount is a specific cash amount, or a percentage off their purchase.

Promo Link (Not available with Shopify)

The Promo Link option allows you to provide customized offers for Referred Friends. Examples include cash, loyalty points, gift certificates, free gifts, memberships, subscriptions, free shipping, or other custom incentives you wish to offer referred friends.

This allows you to use a URL that Advocates can share with their Referred Friends to access a landing page on your website. This landing page has to be set up and hosted by you. You can also set up the URL to link to your store to apply a discount code automatically when a Referred Friend reaches checkout.

Important: Selecting the Promo Link option disables the ReferralCandy friend landing page for your campaign.

Using this option, you can fully control the way Advocates’ friends are incentivized. Some common use cases for using a promo link are:

  • Automatically applying a discount during checkout when the Referred Friend visiting the landing page makes a purchase

  • Dynamically displaying a single-use-per-customer coupon code that can be used by the Referred Friend during checkout

  • Giving further instructions on the landing page on how the referred friend can redeem the friend offer (e.g. entering their email address, answering a simple question, etc.)

  • Showing a unique friend offer code per referral link so that all referred friends of a particular Advocate use the same friend offer code

  • Enabling mobile phone users to tap a button that activates the promo link to automatically apply a coupon code. Users need not copy and paste the coupon code which can be a cumbersome task on mobile devices. (For this to work, your eCommerce platform needs to support a link that automatically applies a discount at checkout.)

Whatever your use case is, ensure that the promo link and resulting landing page works in sync with your checkout process as ReferralCandy does not handle anything beyond providing the promo link.

Setting up the Promo Link

Learn how to set up the Promo Link friend offer by following our How to set up a custom friend offer through a promo link article.

No Offer

If you choose not to give out make any offers to Referred Friends, the friend landing page for your campaign will be disabled. This means when they click the referral link, they will skip our Friend Landing Page (hosted by us) and will be redirected to the Store URL that you've set on the dashboard.

To disable any offers to referred friends:

  1. Go to the Rewards section of your dashboard.

  2. Go to the Friend Reward tab and select None.

  3. Click Save Reward

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