ReferralCandy offers various ways for you to reward your advocates and affiliates when they successfully refer. The following are the advocate rewards you can set for your referral campaign:
Coupon reward for Shopify and other platforms - give your advocates store discounts with a coupon code
Cash - send your advocates a monetary reward via PayPal
Custom - offer a custom reward to advocates, such as merch, loyalty points, and gift cards. Sending custom rewards must be fulfilled by merchants.
Store credits (Shopify) - offer a store credit reward that customers can apply to purchases at your Shopify store
Buy X Get Y coupon (Shopify) - set purchase conditions ("Buy X") before advocates receive a specific reward ("Get Y")
Want to send milestone rewards? With FlexiTiers, you can set up multi-level reward tiers to offer increasingly attractive incentives as your advocates refer more friends. Higher tiers unlock more enticing rewards, motivating them to share and generate additional referrals.
Additionally, you can create tiers that offer one-off milestone rewards for referral achievements, adding an extra layer of excitement and motivation. Learn more about FlexiTiers for Shopify and other platforms.
Not sure which reward to give? Read the Best Practices for Setting Up Referral Rewards to learn more.
Advocate rewards FAQ
Can I reward advocates if their friends refer someone else?
Can I reward advocates if their friends refer someone else?
Advocates are rewarded only for direct referrals and will not receive a reward for referrals made by their referred friends.
For example, if A refers B, and then B refers C:
A will be rewarded for referring B
B will be rewarded for referring C
A will not be rewarded when B refers C
Can I send a referral reward that doesn't involve a purchase?
Can I send a referral reward that doesn't involve a purchase?
ReferralCandy doesn't support referral programs where advocates can be rewarded even without a referred friend making a purchase, also known as non-monetary referral programs. For your customers to receive a discount code, cash, or custom reward, they should make a successful referral first, which means their referred friend must make a purchase.
ReferralCandy uses referred purchases as key events to obtain necessary information about a referral and determine if that referral is successful and legitimate. ReferralCandy doesn't support rewarding your customers for:
Signing up or subscribing for your newsletter
Signing up for a trial or demo of your product or service
Sharing your website on social media
Sharing your content or promotions on social media
Leaving a review or feedback about your store
Completing or filling out a survey
ReferralCandy can't also support entities or non-profit organizations that don't have an online shop or store. Affiliate and referral programs implemented with ReferralCandy must be integrated with an e-commerce platform or online store.
Can I use multi-campaign to increase rewards in my current campaign for seasonal or promotional periods?
Can I use multi-campaign to increase rewards in my current campaign for seasonal or promotional periods?
Not really. Multi-campaign is designed for running separate campaigns for different audiences (for example: customers vs affiliates, or different customer segments), not for running a second campaign to temporarily raise rewards for the same audience.
Each campaign runs independently. That means a second campaign does not “increase rewards” in your existing campaign—it creates a separate program with a separate advocate portal, share page, and referral link. If your goal is to keep the same referral link and advocate experience, a second campaign for the same audience is usually the wrong approach.
This often breaks continuity and creates confusion because:
Existing advocates stay enrolled in Campaign 1 by default, and will keep using their original referral link/share page unless you actively enroll them into Campaign 2 and tell them to switch.
Referrals made using Campaign 1 links will continue earning Campaign 1 rewards, even if Campaign 2 offers higher rewards.
An advocate can use the same email address across campaigns, but their advocate profile, portal, share page, and referral link are separate per campaign—so they may not realize there’s a “second” campaign or that they need to share a different link.
What this can look like in practice (and why it gets messy):
Let’s say you launch a seasonal Campaign 2 with increased rewards and it performs well. You can end up with advocates split across two campaigns—some still sharing Campaign 1 links, others sharing Campaign 2 links.
If you later try to turn one campaign off (or move everyone back to a single campaign), continuity breaks again:
Some people will keep sharing the old link. If Campaign 1 stays on, those referrals will keep earning the old reward. If Campaign 1 is turned off, those referral links stop working.
Many advocates won’t notice (or follow) instructions to switch links—especially at scale—so you can end up with confusion and drop-off even if the promotion itself was successful.
This is even more painful if your most successful advocates are the ones still sharing the “older” campaign link (or vice versa).
Best practice: If you want a temporary reward increase for the same audience (for a seasonal campaign, sale, or limited-time promotion) and you want advocates to keep the same portal and referral link, update the reward settings in your existing campaign for the duration of the promo, then change it back afterward.
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