This article discusses features and capabilities available only for Shopify merchants. If you're using another platform, visit this article.
Unsubscribe vs delete: what’s the difference?
Unsubscribe
Stops the contact (advocate/affiliate) from receiving ReferralCandy campaign emails. It doesn’t remove the contact from your Shopify customer list.
Whether a contact is subscribed or unsubscribed has no bearing on whether they can participate in your referral or affiliate program. To stop one person or a few people from participating in a specific campaign while keeping their customer records, use a static exclusion segment. To permanently block a contact from all campaigns, review How to ban a contact and its consequences.
Delete
Use deletion only when you want to remove the customer from both Shopify and ReferralCandy. Deleting the Shopify customer also removes the synced ReferralCandy contact.
Subscribe/Unsubscribe contacts
Account level
Because your ReferralCandy contacts are synced with your Shopify customers list, you can remove contacts from your subscribers list by following Shopify’s instructions. This unsubscribes the contacts from all marketing emails sent by your store, not just ReferralCandy emails.
Campaign level
To unsubscribe a contact (or multiple contacts) from receiving campaign emails:
From your Shopify admin, go to ReferralCandy → Campaigns → select your campaign. In the Get started section, click Advocates.
Check the contact(s) you want to unsubscribe.
Click Unsubscribe.
A popup appears. Click Confirm to proceed.
To resubscribe a contact, repeat the steps above and click Subscribe.
Subscribed vs. unsubscribed
The table below highlights which emails your customers receive depending on whether they are subscribed or unsubscribed from receiving campaign emails.
Only customers who are enrolled in your campaign receive the referral emails listed below. Unenrolled advocates may also receive account-related emails.
Emails sent to customers | Subscribed | Unsubscribed |
Invite emails (if enabled) | ✅ Yes | ❌ No |
Reminder emails (if enabled) | ✅ Yes | ❌ No |
Reward emails (if enabled)
| ✅ Yes | ✅ Yes |
Account-related emails
| ✅ Yes | ✅ Yes |
Unsubscribing contacts FAQ
How can my contacts unsubscribe from receiving campaign emails?
How can my contacts unsubscribe from receiving campaign emails?
Contacts, advocates, and affiliates can unsubscribe from receiving referral or affiliate campaign emails:
Click Unsubscribe at the bottom of the campaign email the customer received, which redirects them to a page where they can manage their email marketing preferences
If emails continue after they unsubscribe, they can reach you through the Contact link on their portal Profile page, or you can unsubscribe them using the steps above. If they cannot sign in, they can reach you through your store’s website.
Delete a contact (Shopify Customers)
Changing a name, email address or referral link? Keep the customer record. For a name or email change, follow [Shopify] How to edit contacts. Changing a customer’s name does not rename their existing referral link; the advocate or affiliate can follow How to customize your unique referral link. If that option is unavailable, our support team can review the request — do not delete and re-register the customer as a workaround.
To change who is enrolled in a campaign while keeping their Shopify customer records, use segments and target audience. If those settings cannot make the change you need, or you want to remove a contact only from ReferralCandy while keeping them in Shopify, let our support team review the request before deleting anything.
To remove a customer from both Shopify and ReferralCandy, delete the customer in Shopify. Deleting the Shopify customer also removes the synced contact from your ReferralCandy contacts list.
Important:
This deletes the customer from Shopify, not only from ReferralCandy.
Deleting a customer profile can’t be undone.
Shopify may prevent deletion in some cases (for example, if the customer is associated with orders/subscriptions).
Steps (desktop)
From your Shopify admin, go to Customers.
Click the customer you want to delete.
Click More actions → Delete customer.
Confirm by clicking Delete customer.
Need help deleting test advocates for a new campaign?
If you’re trying to clean up a set of test contacts (for example, after setup/testing), ask to speak to a person — our support team can help you confirm the best next step.