ReferralCandy

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Set up referral rewards, friend offers, and campaign membership benefits for advocates and affiliates.

Setting Up Rewards & Benefits

Overview of the advocate reward types ReferralCandy supports — coupon, cash, custom, store credits, and Buy X Get Y — plus combining and tiering rewards.

Advocate reward types

Set up tiered rewards with FlexiTiers — give advocates better rewards as they hit referral milestones, combine rewards, set progression rules and a maximum, and track tiers.

Using FlexiTiers to set up tiered rewards

Send a discount voucher or coupon to advocates who successfully refer

[Shopify] Advocate Reward: Coupon

[Other Platforms] Advocate Reward: Coupon

How cash rewards work across PayPal, Tremendous, and self-managed payouts — availability, timing, funding, and changing your payout method.

Advocate Reward: Cash

Send store credit to advocates/affiliates in Shopify (so they can redeem it on future purchases).

[Shopify] Advocate reward: Store credits

Set up the Buy X Get Y coupon on Shopify: define the purchase a customer must make and the free or discounted item they earn.

[Shopify] Buy X Get Y coupon

Give advocates and affiliates a reward you fulfill yourself — gift cards, merchandise, or points — and track referrals to deliver it.

Advocate Reward: Custom

How to update the reward settings for advocate and friend offer coupons

[Shopify] Setting up a coupon reward

Enable ReferralCandy coupon rewards on subscription products managed by Shopify subscription apps (Recharge, Skio, Loop, and more)

[Shopify] Using coupon on products managed by subscription apps

Create coupon codes in your store and upload them to ReferralCandy for your advocate reward and friend offer.

[Other Platforms] How to create coupon codes

Use a ReferralCandy webhook to receive each referred purchase in real time and credit custom rewards automatically in your own system.

Custom reward: Accumulating referral rewards in your own platform

Troubleshoot a friend offer or advocate reward coupon that won't apply at checkout: code missing, expired, store conditions, or eligibility rules.

Why won't a friend offer or reward coupon apply at checkout?

Referral Reward

Friend offer types you can give referred friends — amount off coupon, Buy X Get Y, free shipping, Promo, or nothing — and how each works.

Friend offer types

Set up the free shipping friend offer on Shopify: shipping coverage, rate exclusion, minimum order, expiry and combinations.

[Shopify] Free shipping coupon

Why the friend offer is a single multi-use coupon code, why single-use codes wouldn't prevent misuse, and what actually protects you.

[Other Platforms] Why isn't there an option for single-use coupon codes for the friend offer?

Set up a Promo link friend offer on non-Shopify platforms — redirect referred friends to a custom offer URL you host.

[Other Platforms] Using a promo link

Friend Offer

Set a purchase review period to validate referred purchases

[Shopify] Setting a purchase review period

[Other Platforms] Setting a purchase review period

Set the minimum spend, which purchases from each friend qualify, and the advocate cap. Understand how purchase counts differ from rewards earned.

Reward conditions

Set referral milestones and repeating rewards with FlexiTiers, and understand the older required-referrals count.

[Other Platforms] Setting the required number of referrals

Reward Settings

Give advocates and affiliates a free Shopify product, choose recipients and shipping, and set up a welcome gift.

[Shopify] Giving product gifts to advocates and affiliates

Offer campaign membership benefits, including product gifts, to advocates and affiliates.

Benefits

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