Reward conditions control when a referred friend's purchase qualifies the advocate to earn a reward. They live on the Reward conditions subpage of each campaign — Referral and Affiliate campaigns share the same layout. There are three settings:

Note: Reward conditions control when an advocate earns a reward based on the referred friend's purchase. They don't control when a customer becomes an advocate or who receives a referral link — for audience control, see campaign enrollment and target audience (segments).

For when rewards are actually delivered to the advocate after the conditions are met, see When will referral rewards be sent to an advocate.

A rewardable purchase is a purchase made by the referred friend that counts toward earning a reward for the advocate, according to your campaign settings.

The first / every / first X purchase choice applies separately to each referred friend. The Maximum rewards per advocate cap applies to the advocate across their referred friends in this campaign.

When you set a minimum purchase amount, only purchases that meet the required minimum spend count toward a reward for the advocate or affiliate. These eligible referred purchases are called "rewardable" referrals.

The minimum purchase amount is checked against the subtotal after any discount is applied — including the friend-offer coupon you set up in this referral campaign — but before taxes and shipping. The minimum applies to this discounted subtotal, not the gross cart value.

Example: If your minimum is $70 and a friend's cart is $77 but they apply a $10 friend-offer coupon, the subtotal becomes $67. That's below the $70 minimum, so the purchase doesn't count toward a reward for the advocate.

If you want every above-minimum cart to count, set the minimum lower than the gross cart you're targeting minus the friend-offer discount.

The minimum purchase amount is set in your store's primary currency. When a referred friend buys in a different currency, ReferralCandy converts the purchase amount to your primary currency before checking it against your minimum.

Each ReferralCandy account uses a single primary store currency for this calculation — you can't set different minimums per currency.

Example: If your store's primary currency is USD and your minimum is $50, and a friend's cart in EUR converts to $48 USD after currency conversion, the purchase is below the $50 minimum and won't count toward a reward.

Under It's the friend's, choose which purchases can count toward the advocate's rewards. Each purchase must also meet your other reward conditions:

These are different settings. First X purchase(s) selects which purchases from each friend can qualify. If an older campaign uses a required-referrals count above 1, eligible referred purchases accumulate for the same advocate before that reward is created. This is different from choosing first / every / first X purchases on the Reward conditions page.

For example, with 3 purchases required per reward, three friends making one eligible purchase each and one friend making three eligible purchases can both complete a group of three. Repeat purchases must be allowed by your reward conditions, and the purchases must pass their review periods. An incomplete group waits for more eligible purchases.

First X purchase(s) = 3 does not do this. It makes that customer's first, second and third recorded purchases eligible; it does not skip the first two and pay only on the third. An older required-referrals count of 3 works differently: it combines eligible purchases across the advocate's or affiliate's referred customers. These controls do not keep a separate three-purchase reward group for each customer.

The closest alternative is a FlexiTiers milestone based on the affiliate's overall referral progress. It can delay the reward until the affiliate reaches a chosen number of qualifying referred purchases across all their referred customers. For example, two qualifying purchases from Customer A plus one from Customer B can reach a third-referral milestone, if repeat purchases qualify. It does not wait for either customer individually to make three purchases. See Using FlexiTiers to set up tiered rewards to set up referral milestones.

ReferralCandy counts rewardable purchases based on the referred friend's purchase count that ReferralCandy has recorded (1st purchase, 2nd purchase, 3rd purchase, and so on). It doesn't treat subscription renewals as a separate category — renewals are simply additional purchases if they show up as additional orders.

What this means in practice:

Despite the name, this is a count of rewardable referred purchases per advocate — not a dollar cap, and not a count of rewards. The dashboard field is labeled Maximum rewards per advocate: it limits how many of an advocate's rewardable referred purchases count toward rewards in this campaign over their lifetime in this campaign. Once they hit the cap, additional purchases don't count even if they would otherwise be rewardable.

In most campaigns 1 rewardable purchase = 1 reward, so the cap effectively becomes the max rewards an advocate can earn from the campaign. If an older campaign uses Referrals required for advocate reward > 1 (each reward requires multiple successful referrals), only complete groups of the required purchase count can produce a reward. Example: with the cap set to 6 and Referrals required = 3, the advocate earns up to 2 rewards.

Useful for limited-run campaigns where you want to cut off advocate earnings after a set number of referrals — e.g., a promotion where each advocate can earn rewards on their first 5 successful referrals only. Leave the field blank for no cap.

To set rewards at referral milestones or repeat them at regular intervals, use FlexiTiers on your campaign's Advocate reward page. Tier settings replaced the old Advocate reward timing / Referrals required for advocate reward control. The steps below change purchase eligibility and the lifetime cap; First X purchase(s) does not set a referral milestone.

To change your reward conditions: