This guide will help walk you through how to enable/disable and set intervals for all the core emails that are sent to your customers through ReferralCandy. You can find these settings here on your dashboard.
By default, all emails are set to 'Enabled' and to their 'Recommended' setting. Take note that once the referral program is set to Active, these emails will be queued and sent after every purchase a customer makes at your store.
Email marketing opt-in
Not checking the checkbox will ensure that every customer that makes a purchase from your store is enrolled in the referral program.
Checking “Only email customers who agreed to receive marketing emails from your store” will limit enrollment into the referral program strictly to those who have opted in to receive marketing emails.
Note: The “Send emails to” section is only available to Shopify and BigCommerce users. For more information w/ regards to Shopify Opt-ins please visit this page.
The Invite Email is potentially the most important element when it comes to bringing in referral sales. We highly recommend that this email be sent immediately as we’ve seen that the longer you wait to send this email, the less likely your customers are to refer their friends.
If you’re just starting out and you’re looking to test the referral program first without emailing your customers automatically, go to Email Settings > Email Automations tab and disable the Invite Email and Reminder Email. Then you can activate your referral program safely without triggering emails. Learn more about testing your referral program here.
If you decide to use Klaviyo for your referral outreach emails, please visit this link to get set up.
When is the invite email sent out?
The invite email is sent out when someone joins your referral campaign and this depends on what target audience you’ve set. For more details, read more here.
The Reminder Emails will be sent to your customers at a specified interval (recommended interval is 2 weeks).
You have the option to stop sending Reminder Emails after a specific amount of them have already been sent.
If you choose 'Never stop sending', you don't have to worry about Reminder Emails being too "spammy" (we hate spam too!). They run on an adaptive system that spaces out their delivery if we detect that your customers are not interacting with them, eventually stopping altogether. Your customers can also choose to unsubscribe at any point.
For more details, check out this article.
Reward Notification Emails
Pending, Successful, and Ineligible Reward Emails are all enabled by default as this helps keep your advocates updated about the status of their referrals.
You have the option to disable these email notifications to stop ReferralCandy from sending them on your behalf. However, we recommend setting up an email flow in Klaviyo to trigger these emails from being sent before disabling them on ReferralCandy.