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Email settings: Win-back email
Email settings: Win-back email
Patrick avatar
Written by Patrick
Updated today

Win-back emails are communications sent to your lapsed customers to encourage them to re-engage with your referral program. Unlike reminder emails, which are follow-up messages sent at regular intervals, winback emails are one-time emails scheduled to be sent based on the Advocate's last sharing or purchase activity.


Enabling the win-back email

To turn on the win back email:

  1. Go to your campaign's email settings page:

    • From the ReferralCandy dashboard, go to Campaigns > Select your campaign > Email Settings.

    • From your Shopify admin, go to Campaigns > Select your campaign. In the Promote campaign section, click Emails.

  2. In the Win-back email section, schedule a send date.

  3. Configure the following conditions:

    • No. of referrals

    • Last sharing activity

    • Last purchase date

  4. Click Schedule one-time win-back email to save.

Note: Only customers who are subscribed to receiving communications from you can receive campaign emails. You may choose to ignore marketing email preference.


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