Win-back emails are communications sent to your lapsed customers to encourage them to re-engage with your referral program. Unlike reminder emails, which are follow-up messages sent at regular intervals, winback emails are one-time emails scheduled to be sent based on the advocate's last sharing or purchase activity.
Enabling the win-back email
To turn on the win back email:
Go to your campaign's email settings page:
In the Win-back email section, schedule a send date.
Configure the following conditions:
No. of referrals
Last sharing activity
Last purchase date
Click Schedule one-time win-back email to save.
Note: Only customers who are subscribed to receiving communications from you can receive campaign emails. You may choose to ignore marketing email preference.
Win-back email FAQ
How do I turn off or edit the win-back email?
How do I turn off or edit the win-back email?
Once scheduled, the options in the win-back email section of your campaign are grayed out. To disable or modify the win-back email:
Go to your campaign's email settings page:
In the Win-back email section, click Cancel email.
Once cancelled, the system stops sending the win-back email to your customers. You can adjust the settings and schedule a new one with a different configuration.
Note: Cancelling the win-back email doesn't recall all the emails that were sent to your customers before you turned it off.
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