Win-back emails are communications sent to your lapsed customers to encourage them to re-engage with your referral program. Unlike reminder emails, which are follow-up messages sent at regular intervals, winback emails are one-time emails scheduled to be sent based on the Advocate's last sharing or purchase activity.
Enabling the win-back email
To turn on the win back email:
Go to your campaign's email settings page:
In the Win-back email section, schedule a send date.
Configure the following conditions:
No. of referrals
Last sharing activity
Last purchase date
Click Schedule one-time win-back email to save.
Note: Only customers who are subscribed to receiving communications from you can receive campaign emails. You may choose to ignore marketing email preference.
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