Viewing and Exporting Reports

Referral data, reports and summaries you can see about your referral program

Adam avatar
Written by Adam
Updated over a week ago

ReferralCandy automatically tracks email and social media sharing and gives detailed analytics about your campaign.


Stats & Overview

On the Stats & Overview page, you can see an overview of your referral program's performance.

See what it looks like

Referral Revenue

ReferralCandy tracks your Referral Sales and displays them in the Referrals and Referral Revenue charts:

Note: These reports show all referral sales, including the first and subsequent referred purchases made by referred friends, regardless if those referred purchases are rewardable or not. Learn more

Top Advocates

From the Analytics overview, you can also view lists for the "Top 100 Most Influential" Advocates (who have shared with the most friends), and the "Top Referrers" (who have brought you the most referral purchases) for the time period.

Referral Report

On the Referral Report page, you can view reports for a defined date range on social media shares, referral email views and clicks, sales & revenue, and referred purchases that occurred between two dates.

You can export this information via PDF or CSV, and it will be sent to your Login Email address found in your Store Settings.

Activity Summary

  • Invite emails sent - The number of invite emails sent to Advocates. If 2 invite emails are sent to the same email address, this is counted as 2 invite emails sent. This covers post-purchase invite emails, self-signup invite emails, and emails sent via the Import Contacts tool.

  • Reminder emails sent - The number of reminder emails sent to Advocates. If 2 reminder emails are sent to the same email address, this is counted as 2 reminder emails sent.

  • Invite emails viewed - The number of times invite emails were viewed. If someone views an invite email twice, this is counted as 2 invite emails viewed. This covers post-purchase invite emails, self-signup invite emails, and emails sent via the Import Contacts tool.

  • Referral link clicks (Unique)- The number of persons that clicked referral links shared by Advocates. A person clicking the link two times will count as 1 referral link click.

  • Website visits (Unique) - The number of persons that go to your store after clicking the referral link, either from the friend landing page or by getting redirected automatically. A person going to your store two times will count as 1 website visit.

  • Purchases by referred customers (Unique) - The number of purchases made by customers who were referred by Advocates (i.e. referred friends).

    Note: This number does not include referred purchases that are marked as invalid or canceled.

Shares

The number of social media shares (Facebook, Twitter, Messenger, WhatsApp) by Advocates during the set period. An Advocate sharing on a social media site (e.g.: Facebook) site twice during the period will be counted as 2 shares.

Excluding $0 purchases

If you want to filter out $0 referred purchases in your report, tick the Exclude $0 purchases checkbox and click the Refresh button. This will exclude $0 purchases from the data on your Referral Report page and exported referral reports.

Using Google Analytics? ReferralCandy understands that marketing analytics is the lifeblood of your business. See how you can track the success of your referral program using Google Analytics.


๐Ÿ’ฌ Need help? Click the chat widget on the right to start a conversation. Learn more


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