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Using segments in ReferralCandy and Klaviyo

Adam avatar
Written by Adam
Updated yesterday

With ReferralCandy's integration with Klaviyo, you can use ReferralCandy segments to offer different referral rewards to specific customer groups. Additionally, Klaviyo segments allow you to send targeted emails or SMS to specific customer groups.

What you can do

  1. ReferralCandy:

    1. Target a segment in your campaign

    2. With Klaviyo integration, your ReferralCandy segments appear in the customer profiles in Klaviyo

  2. Klaviyo:

    1. Further segment the Klaviyo profiles based on referral activity

    2. Use Klaviyo segments to customize your email communications across various touchpoints in the customer journey and referral workflow


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