Klaviyo is a cloud-based email marketing platform for online businesses that features email marketing combined with campaigns through social media. It allows for the efficient targeting, personalization, monitoring, and optimization of marketing campaigns.

You will now have access to powerful referral marketing tools while still maintaining the email features you’ve come to enjoy with Klaviyo.

Klaviyo V2 has been redesigned to pass information directly to Klaviyo from ReferralCandy, and keep that information stored at the Klaviyo customer profile level. This guide goes through the benefits of this integration, and the steps to get started.

Note: This article is about integrating using the latest Klaviyo integration (V2). The old Klaviyo Integration (V1) is going to be deprecated soon, so we encourage you to use Klaviyo V2 instead.

Integrate ReferralCandy to your Klaviyo account:

1. From the main dashboard, click on Connect Apps and choose Klaviyo

2. You will be directed to the page where you need to enter your private API key. You can get your private API key by clicking here.

Please set the following required scope access levels for the Custom Key:

Once your API key is pasted, click on Connect.

3. You will get a pop-up message confirming that ReferralCandy will update Klaviyo customer profile properties whenever a new Advocate joins your program or any referral program event happens to an existing Advocate and that you have to set up flows and templates on Klaviyo. If you are happy with these conditions, click on Continue.

4. You will get a confirmation message that Klaviyo is now connected to your ReferralCandy account. If the integration was successful, you should see a profile that was automatically created under the email address: ‘candybot@referralcandy.com

Note: ReferralCandy will continue to send referral program emails on your behalf. Once you are done setting up your Klaviyo flows, you can disable them here.

Read more on how to set up your Klaviyo email flows and about ReferralCandy custom properties.

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