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How can coupon code misuse be prevented?
Adam avatar
Written by Adam
Updated yesterday

Suspicious referral behaviors, such as advocates posting the friend offer discount codes on coupon sharing sites, are detected in Fraud Center for your investigation. If you find that a behavior breaches your store's terms and conditions, you can ban the advocates and disqualify any referrals they made within the review period.

Important: Banning an advocate is irreversible. Once an advocate is banned, they will not be able to refer friends and their pending rewards will be disqualified. Learn more

Learn more about ReferralCandy's fraud prevention mechanisms.


Tips on preventing coupon misuse

Here are some top tips on how coupons code misuse can be prevented:

  • Set an expiry date for your discount coupons

  • Periodically change the coupon codes used in your campaigns

  • Ensure that your discount coupon amounts are set in a way that you still benefit from every purchase made

  • Use the promo link (Non-Shopify) as the friend offer to point referred friends to a URL that you host, in which you can:

    • Gate a unique, single-use coupon code tied to the email address customers entered. The code can be delivered via email or displayed on the page.

    • Show the same generated code to all referred friends from a single referral link, allowing you to deactivate it if fraud is detected.

  • If your eCommerce platform supports it, limit the use of referral coupons to new customers only. This can be done by crosschecking the email address or shipping address of the customer against your customer database.

Pro Tip: Clearly state any coupon usage restrictions in your referral invite emails, landing pages, and referral program terms & conditions.


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