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Campaign states
Adam avatar
Written by Adam
Updated over 2 weeks ago

You can create multiple campaigns in your ReferralCandy dashboard with different target audiences, themes, and rewards. The campaign states below reflect the key differences between each state.


Campaign states

You can check your campaign states by going to your Campaigns page. New campaigns you create begin as Stopped which you can freely edit and set up. Your customers do not see or interact with stopped campaigns.

When your campaign is Live, enrollment, referrals, and rewards processing work. Campaign emails, widgets, and pages are also accessible.

Actions /

Features

Live

Paused

Stopped

Campaign enrollment

❌ Disabled

❌ Disabled

Emails

(if enabled)

✅ Reward emails are sent to advocates on referred purchases made prior to pausing

❌ All other emails are not sent

❌ Not sent

Widgets

(if enabled)

❌ Disabled

❌ Disabled

Pages

⚠️ Pages show a notice that the campaign is paused

❌ Disabled

Rewards

✅ Rewards from referred purchases made prior to pausing are still processed normally

⚠️ Rewards from referred purchases made after pausing are marked as non-rewardable (but can still be commission-chargeable)

❄️ Review periods for existing and new referred purchases are frozen. Rewards processing will continue once the campaign is set to Live

Campaign stopped by the system

ReferralCandy also automatically stops any live campaigns when:

  • The friend coupon code expires

  • Single-use coupon codes have run out

  • Your account is suspended. Learn more

For Shopify merchants:

  • A selected Shopify collection was deleted from the store

  • Recharge, Bold, or PayWhirl integration errored or disconnected

To re-activate a campaign stopped by the system, you must fix the rewards or store issues listed above. If you're having issues re-activating a stopped campaign, contact us.

Important: Campaign states do not affect your account state or billing. Even if you are not running any active campaigns, you will still be billed if your account state is Active.


Changing the state of your campaign

To change a campaign's state, go to your Campaigns page:

ReferralCandy dashboard

ReferralCandy app on Shopify

  1. From the ReferralCandy dashboard, go to Campaigns > Select your campaign.

  2. Click the Campaign actions dropdown in the upper right corner.

  3. Select the campaign's status.

  4. A popup appears. Click the confirmation button to proceed.

  1. From your Shopify admin, go to Campaigns > Select your campaign.

  2. In the Get started section, click Campaign state.

  3. Select the campaign's status.

  4. Click Save.


Campaign states FAQ

Can I duplicate a campaign and its setup?

No. It's not possible to duplicate a campaign and its configuration for either customer referral and affiliate campaigns.

You may duplicate a theme within a campaign. However, this can only be activated for that campaign, and can't be transferred to other campaigns in your account.

Do multiple live campaigns affect each other?

Campaigns are independent of each other, and run in parallel. This means that the configurations you set are specific for each campaign.

The only settings your campaigns may share are its target audience, if the campaigns have the same targeted or excluded segments.

How do I delete a campaign?


Deleting a campaign is not possible. What you can do is deactivate a campaign by setting its status to Stop or Pause.

Should I stop my campaign when I change my referral rewards?

No. There's no need for you to stop your campaign when you change your referral rewards. Stopping your campaign prevents you from gaining new advocates during that period.

Your campaign's reminder emails contain the newest referral rewards, and they serve to update your advocates about changes in your referral or affiliate program. You can change the content of your reminder emails to highlight recent changes in your rewards.

Tip: You can add an extra line of text in your referral and reminder emails letting your advocates know that referral rewards are subject to change.

Will I still get charged if I stop my campaigns?

As long as your account is Active, you are charged as normal regardless of the status of your campaigns.

Why did my campaign stop automatically?

The system may stop your campaign due to issues with campaign rewards, store integration, or your ReferralCandy account.


💬 Need help? Click the chat widget on the right to start a conversation. Learn more


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