You can unsubscribe a contact to stop them from receiving email communications about your campaign.

Whether a contact is subscribed or unsubscribed has no bearing on whether they can participate in your referral or affiliate program. If you wish to stop an enrolled Advocate from referring and earning rewards, read How to ban a contact.

Unsubscribe contacts

To unsubscribe a contact from receiving referral marketing and campaign emails:

ReferralCandy dashboard	ReferralCandy app on Shopify
From the ReferralCandy dashboard, go to Contacts. In the search bar, find the contact using their name or email address. When the contact is found, click Unsubscribe under the Action column. Once done, the contact is tagged as Unsubscribed under Email Notifications. To resubscribe a contact, repeat the steps above and click Resubscribe.	From your Shopify admin, go to Customers. In the search bar, find the contact using their name or email address. Go to the Customer panel. Click the three-dot menu and select Edit marketing settings. Uncheck Customer agreed to receive marketing emails and click Save. To resubscribe a contact, repeat the steps above and check Customer agreed to receive marketing emails.

Batch unsubscribe

To unsubscribe multiple contacts:

ReferralCandy dashboard

ReferralCandy app on Shopify

Prepare a CSV file with the following columns:
- email - contains the contacts' email addresses.
- locale - contains the contacts' language preferences.
On the ReferralCandy dashboard, go to the Contacts page.
Click Unsubscribe Customers.
A popup form appears. Click the Upload CSV file button and select the file from your device.
Once the file is uploaded, click Unsubscribe Customers.

You can unsub a maximum of 10,000 contacts per file.

From your Shopify admin, go to Customers.
Use the checkboxes to select each customer profile you want to edit.
Click Bulk edit.
In the bulk editor, uncheck Accepts email marketing. You can also highlight all the checkboxes to uncheck multiple contacts.
Click Save.

Make sure the contacts contain the ReferralCandy contact tag so you know you're editing only the Shopify customers who registered for a ReferralCandy campaign.

Subscribed vs. unsubscribed

The table below highlights which emails your customers receive depending on whether they are subscribed or unsubscribed from receiving campaign emails.

Only customers who are enrolled in your campaign receive the referral emails listed below. Unenrolled Advocates may also receive account-related emails.

Emails	Subscribed	Unsubscribed
Invite emails (if enabled)	✅	❌
Reminder emails (if enabled)	✅	❌
Reward emails (if enabled) Success Pending Ineligible	✅	✅
Account-related emails Verification / re-verification Reset password Manage preferences	✅	✅

💬 Need help? Click the chat widget on the right to start a conversation. Learn more

Showing a post-purchase popup to customers

Email settings: Reminder emails

How to ban a contact

Viewing and exporting reports

Klaviyo Flows: Additional notifications