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Optimizing for social media shares
Optimizing for social media shares

How to improve social media shares about your referral program

Adam avatar
Written by Adam
Updated over a week ago

Leveraging social media is a good way to introduce your store and your referral program to a wider audience. This can help you gain more advocates and boost referral sales.

Because of the overwhelming amount of posts online, social media shares about your referral program should be optimized so you stand out and attract more customers.

Optimizing social media sharing

  1. Use a captivating image

    Having a featured image for your referral links helps them stand out in social media feeds and increases the likelihood of engagement from friends.

    You should choose a visually captivating image that showcases what your store sells, so that your Advocate's friends have a good sense of your store's value proposition.

  2. Add a convincing sharing message

    The message that accompanies each social media share should also convince your Advocate's friends to click on the referral link. Here are a few ideas you can use to achieve that:

    • Mention the friend offer in the default sharing message, to attract the friend to click on the link.

    • Play up your store's value proposition (as per the referral email messaging)

    • Remember to change the default sharing message for both Twitter and Facebook shares!

You can modify your store's social media sharing settings on your Social Media Messages page for the following social media sites:

  • Facebook

  • X (formerly known as Twitter)

  • WhatsApp

See samples

Here are sample social media sharing cards used by ReferralCandy top accounts:



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