Referral emails are a powerful way to get the word out about your referral program. These emails serve as one of the most critical touchpoints where your customers learn that they can share your store with their friends and earn rewards in the process.
The more Advocates that view your referral emails, the more awareness you build, and the more successful your referral program will be.
Use these tips to craft attention-grabbing subject lines that highlight your referral program incentives and drive Advocates to open your emails and start referring.
Start with a catchy subject line
The subject line is your first chance to grab your customer's attention. The more compelling and benefit-driven your subject line, the more likely it is that your customers open your referral email.
Highlight the Advocate reward
Show your Advocates what’s in it for them right from the get-go. Here are a few examples:
"Don’t miss out on $20 off your next purchase!"
"Earn 15% off your next order when you share the love!"
"Customer Exclusive: Earn $10 for every friend you refer!"
"Learn how our most passionate customers earn $10 again and again!"
"Have you grabbed your 20% off coupon yet?"
Promote both Advocate and friend reward
If your program also rewards the friend, be sure to include both rewards in the subject line. This dual benefit approach makes the offer feel like a win-win. Check out these examples:
"Give 20%, get 20% when you refer your friends!"
"Save $10 on your next purchase and give your friends $10 too!"
"Earn $20 and give your friends $20 for every referral!"
Make sure your rewards are compelling
Even the best-crafted subject line won’t drive results if the rewards aren’t appealing. Ensure your referral rewards are attractive enough to make your Advocates want to act.
Consider experimenting with different incentives to see what resonates most with your audience. Learn more about choosing referral rewards.
Pro Tip: Use urgency-boosting phrases like "limited time only" or "exclusive offer" to add even more motivation for your Advocates to click and refer right away!
Learn more about the incentives you can offer through your referral program with ReferralCandy:
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