When an advocate's friend clicks on their referral link, they’re just one step away from becoming a customer. This is why increasing referral link clicks is essential to the success of your referral program.
To get more clicks on your referral links, you need to focus on two key areas:
Encouraging your advocates to share their links
Getting their friends to click on them
This article serves as a guide on how you can improve referral link clicks for a more successful referral program.
1. Offer attractive incentives
The key to success is simple. If your advocates don’t find your referral reward appealing, they won’t be motivated to share the referral link. Likewise, if the friend offer isn’t compelling, their friends won’t click the link to learn more and make a purchase.
It all starts with the right incentive structure for both participants. Ensure that both rewards are valuable enough to create excitement and drive action.
Need help choosing the right rewards? Check out our guides on how to select the ideal referral reward and friend offer for your store.
2. Write persuasive referral emails
Your referral email is one of the most important tools to get advocates to share their referral links. A well-crafted email will motivate them to take action. Here’s how to make your referral email more effective:
Use clear, simple language to explain:
What’s in it for the advocate?
What are they giving their friends?
How can they earn their reward?
Highlight your store’s unique value proposition. What motivates customers to buy from you? Whether it’s making a difference, helping people, or standing out, emphasize this value in your email so advocates know exactly what they’re sharing.
Adopt an encouraging tone that makes advocates excited to participate in the referral program.
Check for grammatical errors, especially if you're using mail merge tags, to maintain professionalism and trust.
Want more tips on writing referral emails that convert? Discover how to improve referral email views.
3. Stand out on social media
Having a featured image and a compelling copy helps your posts stand out in social media feeds, thus increasing the likelihood of engagement from advocate's friends. Here are a few tricks you can try to achieve that:
Choose a visually captivating image that showcases what your store sells.
Mention the friend offer in the referral link description and its default sharing message, to attract the friend to click on the link.
Play up your store's value proposition. What's the main reason your customers buy from you? Highlight the primary reason why someone would buy your product, so that your advocate's friends have more reason to click on the link.
See samples
See samples
Here are sample social media sharing cards used by ReferralCandy top accounts:
Secretlab
Renogy
ReferralCandy lets you edit your sharing message and featured image for X (formerly Twitter), Facebook, and WhatsApp. Remember to customize your social media messages to improve your referral program's shares and clicks.
Want to change your social media sharing message? Learn how to edit the default sharing messages for social media shares.
💬 Need help? Click the chat widget on the right to start a conversation. Learn more