ReferralCandy provides an extremely easy way to build an advertising audience of highly engaged leads on Facebook through your referral program. These leads are people who have been referred by your Advocates, and expressed interest in your store by clicking a referral link to claim the offer, but for whatever reason did not follow through with completing a purchase.
Integrating Meta Pixel with ReferralCandy
The friend landing page is where referred friends claim your referral program's offer before they are redirected to your store. ReferralCandy will automatically add the tracking pixel to this page so you can build an audience on Facebook.
Follow these instructions to create your Meta Pixel.
Find your Pixel ID and copy it.
On your ReferralCandy account, go to Integrations and click Ads & Retargeting.
Paste the Pixel ID in text field under the "Facebook Pixels" section.
Click Save Changes.
Create a Facebook Custom Audience
You’ll want to create a new Facebook Audience using Website Traffic to your newly created Pixel. Remember to exclude users who have already made a purchase successfully on your store from the retargeting ads.
Once your audience is populated, you’ll be able to run ads to retarget your referral program leads on Facebook.
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