Build an advertising audience of highly engaged leads on AdRoll through your referral program. These are people who have been referred by your advocates and expressed interest in your store by visiting your friend offer landing page. To retarget only those who have not purchased, exclude a purchase conversion audience in your AdRoll campaign; the offer-page audience alone does not exclude buyers.
Integrate AdRoll with ReferralCandy
The friend offer landing page is where referred friends claim your referral program's offer before they are redirected to your store. ReferralCandy automatically adds the AdRoll script tag to this page so you can build an audience on AdRoll.
Step 1: Create an AdRoll audience
In your AdRoll account, select the advertiser profile you want to use. Ensure its AdRoll Pixel is set up. Go to Audiences → Website Audiences and click New Audience.
Under Audience Type, select URL Visited and enter the URL rule
go.referralcandy.com*. The asterisk matches any characters after the domain.Give the audience a name, such as ReferralCandy, and choose how long visitors should remain in it. Leave This is a conversion audience unchecked for this offer-page audience, then click Create Audience. See AdRoll’s URL Visited audience guide for the current controls.
To find your pixel code, go to Analytics → Insights → Website. Under AdRoll Pixel, click View Pixel, then copy the code under Connect your Pixel. If prompted, first choose your cookie-consent option and click Save.
In the code, find
adroll_adv_id(the advertiser ID) andadroll_pix_id(the pixel ID). The assignments look likeadroll_adv_id = "YOUR_ADVERTISER_ID";andadroll_pix_id = "YOUR_PIXEL_ID";. These are placeholders: copy the actual values inside the quotes from your own pixel code. You need the two values, without quotes, rather than the whole script.
Step 2: Paste the IDs in ReferralCandy
Once your AdRoll advertiser and pixel IDs are extracted, navigate to ReferralCandy:
Go to your Integrations > Ads & retargeting page:
From the ReferralCandy dashboard, go to Integrations > Ads & retargeting.
From your Shopify admin, go to Integrations > Ads & retargeting.
In the AdRoll section, paste the copied IDs in the AdRoll advertiser ID and AdRoll pixel ID text fields.
Save the changes.
Note: Page views to your referral program may take up to 24 hours to appear in your audience under Audiences → Website Audiences.