Sync your Mailchimp lists with ReferralCandy to generate referral links for your subscribers. Once synced, use the ReferralCandy merge tag in your email templates that will show your customers' referral links which they can share with their friends.
After integration, you can manage your rewards settings and track referred purchases on the ReferralCandy dashboard. If you wish to send your referral marketing emails via ReferralCandy's email feature, import your Mailchimp lists.
Integrate Mailchimp
Step 1: Connect Mailchimp
Go to your Integrations > Mailchimp page:
Click Connect. You are redirected to the Mailchimp login page. Log in to proceed.
The Mailchimp authorization page appears. Click Allow to proceed.
Select the Mailchimp lists you want to sync with ReferralCandy:
On the ReferralCandy dashboard, click Sync Selected Lists.
In Shopify admin, click Sync lists.
Wait for the sync to complete before you start sending emails via Mailchimp.
Syncing may take some time depending on the volume of your lists. Once complete, the Connected status in green appears. If you need to sync more lists in the future, go back to the Mailchimp integration page and click Connect more lists.
After syncing, each of your Mailchimp subscribers is given a unique referral link which you can add using a custom merge tag in your email templates. Your subscribers also get the "Joined ReferralCandy Program" tag after sync.
Note: Connecting Mailchimp does not automatically send emails to your contacts. You should send an email after the sync by inserting the ReferralCandy referral link merge tag in your email body.
Step 2: Add the referral link merge tag
Create or edit an email template in Mailchimp.
To insert the referral link, click the Merge Tags dropdown and select ReferralCandy Referral Link. The merge tag is:
*|RC_REF_URL|*Make sure to Preview your email and toggle on Enable live merge tag info to see if the referral link shows up for a subscriber in a synced list.
Send your email or schedule it at a later time.
The referral link redirects to the friend offer landing page. Your subscribers (Advocates) can share this link with their friends. The referred friends can begin purchasing at your store from this link, which are then tracked on your ReferralCandy dashboard.
Mailchimp integration FAQ & troubleshooting
Why is the syncing taking a while?
Why is the syncing taking a while?
Connecting Mailchimp to ReferralCandy and syncing your lists can take up to 2 business days. This depends on the volume of the existing contacts on your list or audience. If it's taking longer than 2 days, contact us.
Error code: "Lists with more than 30 merge fields cannot be connected."
Error code: "Lists with more than 30 merge fields cannot be connected."
The error code "Lists with more than 30 merge fields cannot be connected." is due to a restriction imposed by Mailchimp. Consider duplicating the list without the other merge fields for syncing with ReferralCandy.
Why is the referral link merge tag missing from my contacts?
Why is the referral link merge tag missing from my contacts?
There are a couple of reasons why referral link merge tags are not generated for your contacts, even after syncing your Mailchimp lists with ReferralCandy.
Your campaign is not active. Make sure that your campaign is set to live.
The contact is not enrolled in your campaign. Verify that the contact meets the criteria for the segment targeted by your campaign. Learn more
Can I send a reward to customers who sign up for my newsletter or subscriber list?
Can I send a reward to customers who sign up for my newsletter or subscriber list?
ReferralCandy doesn't support referral programs that don't involve a referred friend making a purchase, or non-monetary referral programs. For your customers to receive a discount code, cash, or custom reward, they should make a successful referral first, which means their referred friend must make a purchase.
ReferralCandy uses referred purchases as key events to obtain necessary information about a referral and determine if that referral is successful and legitimate. ReferralCandy won't reward your customers for signing up or subscribing for your newsletter.
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