If you're integrated with Klaviyo, you can use ReferralCandy segments to offer different referral rewards to specific customer groups. Additionally, Klaviyo segments allow you to send targeted emails or SMS to specific customer groups.
What you can do
Target a segment in ReferralCandy
ReferralCandy segments that customers belong to appear in their Klaviyo profiles
Further segment the Klaviyo profiles based on referral activity
Use Klaviyo segments to customize your email communications across various touchpoints
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