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Can I use ReferralCandy as an affiliate program?
Can I use ReferralCandy as an affiliate program?
Adam avatar
Written by Adam
Updated over a week ago

Yes, you can run an affiliate program with ReferralCandy. ReferralCandy features and capabilities are built to support affiliate programs.

AffiliatePlus Beta: If you're looking for features specifically tailored to affiliate programs, subscribe to the AffiliatePlus add-on. Visit the signup page to learn more.


Affiliate program vs. customer referral program

  • An affiliate campaign or program is a way for merchants to reward partners, also known as affiliates, for promoting the merchant's products or services. When a customer makes a purchase through an affiliate link, the affiliate earns a cash reward or commission. This type of program relies on the established audience of the affiliates to increase brand awareness and sales.

  • A customer referral campaign or program targets customers who have direct experience with a merchant's product or service. Both the referrer, also known as Advocates, and the referred friend receive rewards such as discounts, cash, or freebies. This type of program relies on personal relationships to increase customer base, loyalty, and sales.


Recommended setups

To start an affiliate program using ReferralCandy, you must create a segment and set it as a target audience of your campaign.

Note: As a prerequisite, read the articles Campaign enrollment, Understanding segments and target audience, and Widgets for your referral program to learn how to set up the different campaign components outlined below.

Here are the recommended campaign setups if you're interested in building an affiliate program using ReferralCandy:

Auto-enrollment

In this setup, anyone who signs up via the widgets and the join page is automatically enrolled in the campaign.

  • Target Audience: Create a segment with the below setup.

    + Target this segment:

    • Segment type: Dynamic

    • Segment criteria: Signup form submitted in [Campaign] since [Date]

  • Widgets

    • Post-Purchase Popup: Disabled

    • (Shopify) Friend Offer Page: Disabled

  • Rewards

    • Advocate Reward: Cash

Curated

In this setup, anyone who signs up via the widgets and the join page is waitlisted. From this waitlist, the merchant can handpick the approved affiliates by importing them to a segment.

  • Target Audience: Create segments with the below setup.

    + Target this segment:

    • Segment type: Static

    • Segment criteria: Import contacts to this segment.

      Note: You must manually add the affiliates to this segment.

    - Exclude this segment:

    • Segment type: Dynamic

    • Segment criteria: Signup form submitted in [Campaign] since [Date]

  • Widgets

    • Post-Purchase Popup: Disabled

    • (Shopify) Friend Offer Page: Disabled

  • Rewards

    • Advocate Reward: Cash

Invite-only

An invite-only campaign has no public signup page. The merchant reaches out to their affiliates and manually imports the approved affiliates to a segment. All widgets are disabled for this campaign.

  • Target Audience: Create a segment with the below setup.

    + Target this segment:

    • Segment type: Static

    • Segment criteria: Import contacts to this segment.

      Note: You must manually add the affiliates to this segment.

  • Widgets

    • Post-Purchase Popup: Disabled

    • Embedded Signup: Not implemented

    • Referral Widget: Not implemented

    • (Shopify) Referral Extension: Disabled

    • (Shopify) Friend Offer Page: Disabled

  • Rewards

    • Advocate Reward: Cash

Planning to start an affiliate program for your store? Find out How to Start an Affiliate Marketing Program for Your Ecommerce Brand Today!


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