Build an advertising audience of highly engaged leads on Google Ads through your referral program. These are people who have been referred by your advocates and expressed interest in your store by clicking a link, but did not complete a purchase at your store.
Integrate Google Ads with ReferralCandy
The friend offer landing page is where referred friends claim your referral program's offer before they are redirected to your store. ReferralCandy automatically adds the Google Ad script tag to this page so you can build an audience on Google Ads.
Step 1: Get your property ID in Google Ads
On your Google Ads dashboard, go to Tools and click Audience Manager.
Under Audience Sources, click Edit source.
In the Tag setup section, select Install the tag yourself.
In the Global site tag section, find your Google Ads property ID in this part of the script tag:
Step 2: Paste the property ID in ReferralCandy
Once your Google Ads property ID is extracted, navigate to ReferralCandy:
Go to your Integrations > Ads & retargeting page:
From the ReferralCandy dashboard, go to Integrations > Ads & Retargeting.
From your Shopify admin, go to Integrations > Ads & Retargeting.
In the Google Ads section, paste the copied ID in the Google Ads ID text field.
Save the changes.
Note: Restrict the Google Ads audience only to website visitors who visited URLs that start with https://go.referralcandy.com. Read the guide on building a remarketing list in Google Ads Help.
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