This article is for Shopify merchants only.
Shopify merchants can offer in-store credits as a reward to advocates and affiliates. Store credits are a form of payment that customers can use to make purchases on your store.
Store credits can only be used on your online store, and customers must be logged in through Shopify’s New Customer Accounts to apply them at checkout. Store credits are not supported with Legacy Customer Accounts, and they also don’t currently work with Shop Pay login (support is planned). Customers also can’t use store credits on other online stores or for specific order types.
For more information, read the Store credit article in the Shopify help center.
Using store credits for Shopify
To use store credits as your advocate or affiliate reward:
From your Shopify admin, go to Campaigns > Select your campaign. In the Set rewards section, click Advocate reward.
Select a reward tier to Edit.
Select the Store credits reward type.
In the Store credit value, select Fixed Amount or Percentage and set the value.
Add a Reward description, which will reflect in your emails, pages, and widgets.
To set an expiration, check Set no. of days store credit will expire after being issued and enter the number of days.
Click Save.
Tip: If your product costs more than $100, a fixed amount tends to be more appealing. If your product costs less than $100, a percentage discount is usually more effective. Read about the Rule of 100.
Store credits vs. coupons
Store credit acts like cash in a customer's account, encouraging repeat purchases and larger orders since they can be accumulated for future use. They help build long-term engagement in referral or affiliate programs.
Coupons provide one-time discounts, driving immediate sales but offering less incentive for ongoing referrals since they can’t be accumulated. Learn more
Store credits for Shopify FAQ
Can I use store credits if I’m on the legacy customer accounts experience?
Can I use store credits if I’m on the legacy customer accounts experience?
No. Store credits only work with New Customer Accounts. Customers must log in through the New Customer Accounts (6-digit code login) to see and use store credits at checkout.
Store credits do not work with Legacy Customer Accounts or with Shop Pay login (Shop Pay support is planned).
Why can't my customer use their store credit reward at my store?
Why can't my customer use their store credit reward at my store?
Store credits can be used when your advocates or affiliates are logged in to your online store through customer accounts. Shopify has the following usage limitations on store credits:
Sales channels - Store credit can only be used as a payment method on your online store. It's not accepted on other sales channels.
Order types - Store credit can't be used for draft orders, edited orders, B2B orders, or Point of Sale (POS) transactions.
Subscriptions - Customers can use store credit for the initial purchase of a subscription, but not for recurring subscription bills.
Currency - If a customer has store credit in multiple currencies, only the balance that matches the currency of your checkout is displayed.
Partial payments - Customers must use the full store credit amount as a payment method. Partial payments with store credit are not allowed. However, if a customer's order is higher than the accumulated store credit amount, they can combine the store credit with another payment method to complete the purchase.
Credit limit - You can issue store credit up to a maximum of $10,000 USD on a single customer account.
Can my customers combine store credits with another payment method to complete an order?
Can my customers combine store credits with another payment method to complete an order?
Yes, but only if the accumulated store credit amount is lower than the order total. The full store credit balance will be applied and the remaining amount can be paid using another payment method at checkout.
Note: Store credits must be used in full and can’t be partially applied to an order.
Why can't I enable store credits as a reward?
Why can't I enable store credits as a reward?
To activate store credits, you must be the store owner or have a user role with the following permissions in Shopify admin:
View store credit transactions
Edit store credit
If you're struggling to select Store credits as the advocate reward, reach out to the store owner or an admin to enable the feature. Store credits isn't available as a reward option for referred friends.
Note: Store credits reward is only available for Shopify merchants.
Can I also offer store credits as a friend offer to referred friends?
Can I also offer store credits as a friend offer to referred friends?
No, due to how the Friend Offer works (it’s an open, public discount or freebie offer), store credits can only be issued as a reward to advocates/affiliates.
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