The single most important success factor is to get as many people to know about your referral program as possible.

At the heart of it, referral programs are a simple numbers game. The MORE people that are actively participating in your referral program, the MORE likely you are to get referrals.

Here are 3 quick ways to do just that:

1. Feature your referral program prominently on your website and in your marketing collateral (e.g. newsletters etc.)

  • Every visitor to your website / every reader of your marketing collateral should learn about your referral program if they don't know about it already (e.g. large featured image, eye-catching headline etc.)

  • Visitors can signup for your referral program directly and refer friends even if they haven't bought from you before (they might know friends who are interested in purchasing from you) - Ensure that your ReferralCandy Portal Access Page allows "Existing Advocates + New Signups"

  • Your ReferralCandy Portal Access Page link can be found on your Dashboard page, under "Referral program summary > 3. Campaign Settings". 

2. Invite past / existing customers to your referral program via the Invite Advocates feature

  • 83% of satisfied customers are willing to refer products and services! Give them an opportunity to do so AND reward them for it.

  • This is your best source of initial referrals as they already have experience with your product / service and may have had friends asking them about it.

  • Your Invite Advocates feature can be found here

3. Post regularly about your referral program on social media to keep it top of mind for advocates and followers

  • You never know when a friend might ask an advocate for a recommendation for a similar product / service. You want to make sure that you're the first place that the advocate thinks of whenever that happens!

  • Advocates and followers might occasionally miss out on your messaging so make sure you post regularly.