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The #1 tip to get you started!
The #1 tip to get you started!

How to make your referral program successful

Adam avatar
Written by Adam
Updated over a week ago

The most important first step to a successful referral program is to get as many people to know about your referral program as quickly as possible.

At the heart of it, referral programs are a simple numbers game. The more people that are actively participating in your referral program, the more likely you are to get referrals.

Here are 3 quick ways to get more people to join your referral program:

1. Feature your referral program prominently on your website and in your marketing material (e.g. newsletters etc.)

  • Every visitor to your website / every reader of your marketing collateral should learn about your referral program if they don't know about it already.

    Pro Tip: use large featured images, eye-catching headlines, etc.

  • Visitors can sign up for your referral program directly and refer friends even if they haven't bought from you before β€” they might know friends who are interested in purchasing from you.

2. Invite past or existing customers to your referral program via the Import Contacts tool

  • 83% of satisfied customers are willing to refer products and services! Give them an opportunity to do so AND reward them for it.

  • Your customers are your best source of initial referrals since they already have experience with your product or service.

  • The Import Contacts tool can be found here.

  • Need more invites? Just let us know and we'll hook you up.

3. Post regularly about your referral program on social media to keep it top of mind for customers and followers

  • Flex those social media muscles. Social media has the power to increase traffic to your site and bring more attention to your product or service. Use it to do the same for your referral program.

  • You never know when a friend might ask a customer for a recommendation for a similar product or service. You want to make sure that you're the first place that the customers think of whenever that happens!

  • Customers and followers might occasionally miss out on your messaging so make sure you post regularly.

Give your referral program a head start by trying out these tips today!

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