A referral link is a link that is given out to each customer who is invited to participate in your referral program. This link is unique to each advocate and appears on each advocate's Sharing Page.
ReferralCandy generates unique referral links for each advocate of your referral campaign. With unique links, our app is able to detect when your advocates share the links through email or social networking sites.
http://acmetoys.refr.cc/johnsmith – The first part of the referral link (http://acmetoys.refer.cc/) is derived from your vanity URL. You can customize this by going to Store Settings and editing your ReferralCandy URL. Learn more here. The second part of the referral link (johnsmith) is derived from the advocate's first and last name, the advocate has the option to customize this, see details here.