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What reports and statistics can I see for my campaign?

Last Updated: Mar 29, 2017

The ReferralCandy app automatically tracks email and social media sharing and gives detailed analytics about your campaign at both the campaign and advocate level.  You can access these analytics from your My Stats page.

Campaign level analytics

At the campaign level, you can get an overview of how your referral program is performing. A sample of the My Stats page and definitions of terms used are shown below. 

Referral emails sent - The number of referral emails sent to advocates in your campaign during the time period. If 2 referral emails are sent to the same email address, this is counted as 2 referral emails sent. This includes all referral emails sent to advocates (post-purchase referral emails, referral emails sent via Email Past Customers tool, reminder emails or when advocates send themselves a referral email through their Portal Sharing Page). 

Referral email views - The number of times that referral emails were viewed during the time period. If someone views a referral email twice, this is counted as 2 referral email views. If an advocate views the referral email, and forwards it to 5 friends who view the forwarded email, this counts as 6 views.

Facebook shares - The number of Facebook shares by advocates during the time period. An advocate sharing on Facebook twice during the time period will be counted as 2 Facebook shares. 

Twitter shares - The number of Twitter shares by advocates during the time period. An advocate sharing on Twitter twice during the time period will be counted as 2 Twitter shares. 

Referral Link clicks - The number of unique persons that clicked referral links shared by advocates during the time period. A person clicking the link two times will count as 1 referral link click. 

Website visits - The number of unique persons that go on to your store after clicking the referral link (either by clicking the button on the friend landing page, or by getting redirected automatically). A person going on to your store two times will count as 1 website visit. 

Purchases by referred customers - The number of purchases made by customers who were referred by advocates (i.e. referred friends). Note: This number does not include referred purchases that are marked as invalid or cancelled.

Referral Rate chart

ReferralCandy tracks the Referral Rates for your referral program, averages it out over the last 30 days to stabilize the data, and reports it on your Analytics Dashboard under the “Referral Rate” chart. We calculate the Referral Rate by dividing the number of referral transactions by the total number of transactions in your store over the past 30 days. 

With this chart, you can analyse your referral program’s performance over time, and see if changes to your program’s incentives or emails will affect its performance.

Additionally, the Industry benchmark line shows you the average performance of ecommerce stores in your industry, so you know how well you stand amongst your peers.

Here's a sample of what the Referral Rate chart looks like: 

Referral Sales chart

ReferralCandy tracks your Referral Sales, and displays it under the "Revenue generated from referrals"  chart on the Analytics Overview page. 

Here's a sample of what the Referral Rate chart looks like: 

Advocate level top lists

From the Analytics overview, you can also view lists for the "Top 100 Most Influential" advocates (who have shared with the most friends) and the "Top Referrers" (who have brought you the most referral purchases) for the time period.

A sample is shown below:

Top lists Weekly Update Emails

Keep up to speed on your referral program performance with our weekly update emails. Here, you can get top level highlights without even logging into your ReferralCandy account. 

The weekly update emails contain these referral program stats: 

Referral link clicks - The number of unique persons that clicked referral links shared by advocates during the week. A person clicking the link two times will count as 1 referral link click. This stat is only shown in the first 8 weeks of signup with ReferralCandy. 

Referral sales - The amount of sales generated in the week, by referrals made by your Advocates. 

Here's what a weekly update email looks like: 

Referral Report

You are able to view a report, for a defined time period, that shows how much referral sales were generated in total, as well as details of every referral that happened during that period.

To view this report, go to your account's Referral Report page, and select the date range that you'd like to see the report for. You can export this information via PDF or CSV and it will be sent to you via email. 

Still have questions? Contact us.

Have other questions? Contact us.

support@referralcandy.com
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