Help Center

What offers can be given out to referred friends?

Last Updated: May 11, 2016

For your referral program, your advocates can provide the following incentives to their referred friends to purchase at your store: 

  1. Coupon Code
  2. Discount Link
  3. No Offer

NOTES: 
  • The Discount Link option allows you to offer a customized offer for referred friends. Refer to the Discount Link section below for more information.
  • ReferralCandy does not limit the number of friends that an advocate can refer. Hence, there is no limit to the number of referral rewards an advocate can earn.

Coupon Code

A coupon code is a convenient way to enable advocates’ friends to claim an offer when making a purchase. Friend coupon codes have to be generated and provided by you as the coupon codes may be tied into your store’s checkout process, and ReferralCandy has no automated way of knowing what the codes are. For a more detailed explanation, see Will I have to create this Friend Offer Coupon Code or will ReferralCandy create them for me?

By default, the coupon code needs to be a multi-use discount code as the same code will be shown to all referred friends who see the referral information. Single-use codes are not allowed for referred friends for compelling reasons. See: Why isn't there an option for Single-Use Coupon Codes for the Friend Offer?

To select and enter a coupon code as the offer for referred friends:
  1. Log into your ReferralCandy dashboard, click Configure, and select Friend Offer. In the Friend Offer box, click Edit. The Edit Friend Offer box appears.Friend offer - Coupon Code
  2. Click the "Discount" box to enable a coupon code to be the friend offer.
  3. In the “Your advocate’s friends see:” edit box, enter the description for your discount. You can enter any text. For example, "30% off" or “a free gift”.
  4. In the box “Tell us what coupon code to offer your Advocates’ Friends:”, enter the multi-use coupon code that you want your advocates’ friends to use. 
  5. If the multi-use coupon code has an expiry date, enter this date in the optional expiry date box. 

You can limit the use of this coupon code to new customers only. However, this is dependent on your ecommerce platform provider which has to ensure that a new customer does not have an existing account or have made any purchases (for example, checking against email addresses and user accounts). For Shopify stores, you can perform these instructions.

You can also set a minimum purchase amount for each coupon code to apply. This has to be done through your ecommerce platform as well.

Discount Link (Not available with Shopify)

NOTE: The Discount Link option allows you to provide customized offers for referred friends. Examples include cash, loyalty points, gift certificates, free gifts, memberships, subscriptions, free shipping, or other incentives you wish to offer referred friends. See also Offering a Custom Friend Offer (loyalty points, gift certificates, manual rewards).

The Discount Link option allows you to specify a URL that referred friends can use to immediately access a specific landing page on your website. This landing page has to be set up and hosted by you. You can also set up the URL to link to your store to apply a discount code automatically when referred friends check out. (Selecting the Discount Link option disables the ReferralCandy friend landing page for your campaign.) 

Using this method of giving out friend offers, you can fully control the way advocates’ friends are incentivized to purchase from your store. Some common use cases for using a discount link for giving out friend offers are:
  • Automatically applying a discount during checkout when the referred friend visiting the landing page makes a purchase.
  • Dynamically displaying a single-use-per-customer coupon code that can be used by the referred friend during checkout.
  • Giving further instructions on this landing page on how the referred friend can redeem the friend offer (e.g. entering their email address, answering a simple question etc.).
  • Showing a unique friend offer code per referral link so that all referred friends of a particular advocate use the same friend offer code.
  • Enabling mobile phone users to tap a button that activates the discount link to automatically apply a coupon code. Users need not copy and paste the coupon code which can be a cumbersome task on mobile devices. (For this to work, your ecommerce platform needs to support a link that automatically applies a discount at checkout.)

Whatever your use case is, ensure that the discount link and resulting landing page works in sync with your checkout process as ReferralCandy does not handle anything beyond providing the discount link. 

To give out the friend offer through a discount link, perform the following instructions to enter the URL to be used, an optional expiry date, and a description of the offer:
  1. Log into your ReferralCandy dashboard, click Configure, and select Friend Offer. In the Friend Offer box, click Edit. The Edit Friend Offer box appears.Friend Offer - Discount Link
  2.  In the "Edit Friend Offer" box, click the "Discount Link" box. 
  3. In the “Discount Link:” text box, enter or copy and paste the URL of your friend offer landing page. 
  4. If you want your discount link to have an expiry date, enter this date in the “Discount Link expiry:” text  box. Your expiry date will be shown to referred friends.
  5. In the “Your advocate’s friends see:” text box, enter the description for your friend offer. 
NOTE: Friends can copy and send your discount link URL to their friends as well.

No Offer

If you choose not to give out make any offers to referred friends, the friend landing page for your campaign will be disabled. This means that referred friends who click any referral link will be redirected to your store’s URL without going to the friend landing page first.

To disable any offers to referred friends:
  1. Log into your ReferralCandy dashboard, click Configure, and select Friend Offer. In the Friend Offer box, click Edit. The "Edit Friend Offer" box appears.Friend Offer - No Offer
  2. In the "Edit Friend Offer" box, click on the “No offer” box.
  3. Edit your email and pages templates, and social sharing messages to remove any mention of any friend offer.

Still have questions? Contact us.

Have other questions? Contact us.

support@referralcandy.com
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